University of Amsterdam – Ct3: Marketing and Entertainement

What's inside

• Week 1: Intro to MEC25 questions
• Week 2115 questions

Sample practice questions

1. A global beverage company keeps its red-and-white visual identity, bottle design and "share a drink" idea identical worldwide, while in each market the label carries popular local first names and local script versions of the phrase are produced by local teams. Which international communication strategy is this?
2. A fashion retailer sends individualised emails that recommend products based on each customer's past purchases and include a direct link to buy. Which communications mix instrument is this, and which feature principally justifies that classification?
3. A planning team has completed its situation analysis (challenge or opportunity) for a new launch. According to the six strategic decisions of campaign planning, what is the next decision the team must make before setting objectives?

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